Texas LAND Magazine – Elizabeth Stone Design

A magazine on a wooden surface open to a spread for property listings for Hoffman International Properties. The left page is for a multimillion dollar log cabin style mansion while the right page is for a multimillion dollar stone exterior mansion.

A magazine on a wooden surface. The left side of the magazine is rolled and tucked underneath. The Right side is a property listing page for Hills of Texas Ranches. The top property features a brick house with a pool.

A magazine on a wooden surface open to a spread for property listings for The Texas Ranch Company. There are six property listings spanning across two pages.

A magazine on a wooden surface open to an editorial spread covering the inaugural awards for the top land brokers enrolled in the comparable sales program. Across the bottom of the spread are nine men holding their awards.

A magazine on a wooden surface open to an editorial spread titled Camera Surveys: The Emerging Wildlife Tool. The image that spans the entire spread has a survey camera on the left hand side and a whitetail deer peeking out of some greenery on the right.

A magazine on a wooden surface. The left side of the magazine is rolled and tucked underneath. The right page is for an editorial titled Not Pristine Mountain Fly Fishing For Trout. Beside the title is an ominous picture of a catfish.

Designed for Lands of America

This project involved branding, templating, and print design.

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Texas LAND Magazine, originally branded as Lands of Texas Magazine, is a rural realty publication produced by Lands of America. It was released on a quarterly basis with content ranging from property listings, statistics on the Texas rural realty market, editorials, and advertisements all aimed at current and prospective Texas rural landowners.

There are different tiers of property listing pages. Each tier conveyed a different price, placement in the magazine, and design specifications allowed:

Showcase property listings were the highest tier, placed toward the front of the magazine, and allowed for the greatest amount of creative freedom.
Multiple-page property listings were the middle tier. I would make a branded template for the client that adhered to our stricter layout standards and lay out the property listings within the amount of pages allotted. Clients who ordered a larger number of pages were more likely to appear toward the front of the magazine.
One-page and half-page property listings were the lowest tier. I would make a branded template for the client that adhered to our stricter layout standards and would lay out one to three property listings in the space allowed. These were placed towards the back of the magazine.

Regardless of the tier that the client purchased, it was my responsibility to reach out to my clients for their company information, information on the properties they wanted to list, design their branded template, and lay out their property listings in the allotted space.

Editorials were written by writers contracted by Lands of America. These articles often featured economics concerning rural landowners, interviews of successful rural realtors, wildlife conservation, hunting, and rural “art and lifestyle” influencers. When designing editorials, I was allowed more creative freedom than with property listing pages and needed to get final approval from the magazine editor.