Sailing Into Retirement

Designed for Texas Municipal Retirement System (TMRS)

This project involved branding, print, digital, web, app, and social media marketing.

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The TMRS (Texas Municipal Retirement System) 2018 Annual Seminar took place from November 7, 2018 through November 9, 2018 in Lakeway, Texas. The theme “Sailing into Retirement” was chosen by the Communications Department because of the location’s proximity to Lake Travis.

The process of preparing for the seminar was managed by the Communications Department but required sustained communication and cooperation between our team, other departments, vendors, and external speakers. I was personally responsible for branding, presentation templates, signage, the event website, app, print collateral, and visual design for all print and digital marketing.

I designed our featured gift for attendants for this seminar: The 2019 “Sailing Into Retirement” Yearly Planner. In addition to functioning as a planner it also had the conference itinerary, listed of days that the TMRS office would be closed, and had a list of days that would be especially notable to attendants who were “City Correspondents” with TMRS.