Retirement Roundup – Elizabeth Stone Design

A red bandana folded in half sits on a wooden surface. There is a booklet and a leather keychain on top of the bandana. The front of the booklet features the silhouette of a cowboy on a horse.

A booklet sits on a wooden surface. It is open to the itinerary for the 2019 Annual Seminar.

A booklet sits on a wooden surface. It is open to a spread that includes an introduction from David Gavia, details about Knibbe Ranch, a floor plan of the hotel, and instruction on how to download the event app.

A tote bag and a glass water bottle sit on a wooden surface. Both items feature the Retirement Roundup emblem, a cowboy on a horse above a ribbon that reads TMRS.

Designed for Texas Municipal Retirement System (TMRS)

This project involved branding, print, digital, web, app, and social media marketing.

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The TMRS (Texas Municipal Retirement System) 2019 Annual Seminar took place from November 3, 2019 through November 5, 2019 in San Antonio, Texas. The theme for this seminar, chosen by the Communications Department, was “Retirement Roundup”.

The process of preparing for the seminar was managed by the Communications Department but required sustained communication and cooperation between our team, other departments, vendors, and external speakers. I was personally responsible for branding, presentation templates, signage, the event website, app, print collateral, and visual design for all print and digital marketing.