LAND Magazine

Designed for Lands of America

This project involved branding, templating, and print design.

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LAND Magazine is a rural realty publication produced by Lands of America. It is the sister publication to Texas LAND Magazine but with more of a “luxurious” identity. It was released on a quarterly basis, after Lands of America’s acquisition by Costar Group, with content ranging from property listings, statistics on the national rural realty market, editorials, and advertisements all aimed at current and prospective rural landowners.

There are different tiers of property listing pages. Each tier conveyed a different price, placement in the magazine, and design specifications allowed:

  • Showcase property listings were the highest tier, placed toward the front of the magazine, and allowed for the greatest amount of creative freedom.
  • Multiple-page property listings were the middle tier. I would make a branded template for the client that adhered to our stricter layout standards and lay out the property listings within the amount of pages allotted. Clients who ordered a larger number of pages were more likely to appear toward the front of the magazine.
  • One-page and half-page property listings were the lowest tier. I would make a branded template for the client that adhered to our stricter layout standards and would lay out one to three property listings in the space allowed. These were placed towards the back of the magazine.

Regardless of the tier that the client purchased, it was my responsibility to reach out to my clients for their company information, information on the properties they wanted to list, design their branded template, and lay out their property listings in the allotted space.

Editorials were written by writers contracted by Lands of America. These articles often featured economics concerning rural landowners, interviews of successful rural realtors, wildlife conservation, hunting, and rural “art and lifestyle” influencers. When designing editorials, I was allowed more creative freedom than with property listing pages and needed to get final approval from the magazine editor.