LAND Magazine – Elizabeth Stone Design

A magazine on a light marbled surface. The magazine is open to a showcase property listing, Castor River Farm, for Swinford Realty. The main photo spans across two pages and depicts an open metal gate and a dirt path leading to a barn. There is a description of the property on the right with a picture of a lake, a field, and a storage shed for hay bales.

A magazine on a light marbled is open to a deep blue spread with gold accents for Hoffman International Properties. There are eight photos of the interior and exterior of a multi-million-dollar mansion for sale.

A magazine on a light marbled surface is open to a page titled Top 100 Sold from March 16, 2015 through June 15, 2015. The is a picture from the property with the largest sale, a view of trees through a cavernous viewpoint, in the top left and 100 properties in a numbered list in four columns across the page.

A magazine on a light marbled surface is open to an editorial titled More Than a Whitetail State. The photo that spreads across two pages depicts a silhouetted deer with a fluttering Texas flag superimposed on top.

A magazine on a light marbled surface open to a cover spread for an editorial titled Old West Values, New West Vision. A photo takes up the whole spread with two men in knee-deep water clasping hands in the middle. The man on the left is holding a net while the man on the right is holding a fishing pole.

A magazine on a light marbled surface open to an editorial titled Sam Middleton: Legacy of the Land. on the first page is a photo of a man in a beige cowboy hat. The second page had a photo of a family with three men in blue outfits and cowboy hats in the front while two women in sunglasses and a corgi sit behind them.

A magazine on a light marbled surface open to an editorial spread titled The Landscapes of Jerome and Jeromyha Jones. On the left is a landscape of trees with red flowers and a solar flare in the middle of the canvas. The top right has a landscape of a cluster of trees at the end of a small body of water. In the bottom right is a painting of a man holding his son as they stand on large stones in the middle of a lake.

A magazine on a light marbled surface is open to a cover spread for an article titled The Evolution of Land Real Estate: Across the Generations. There is a black-and-white image of an older man in a baseball cap smiling as his adult son is holding a survey device.

A magazine on a light marbled surface open to an editorial titled Antlered Assets. on the left is a picture of a bearded man in camo attire who is setting up a survey camera on a tree while kneeling in the snow. The tree juts out diagonally into the right page where the text for the editorial starts.

Designed for Lands of America

This project involved branding, templating, and print design.

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LAND Magazine is a rural realty publication produced by Lands of America. It is the sister publication to Texas LAND Magazine but with more of a “luxurious” identity. It was released on a quarterly basis, after Lands of America’s acquisition by Costar Group, with content ranging from property listings, statistics on the national rural realty market, editorials, and advertisements all aimed at current and prospective rural landowners.

There are different tiers of property listing pages. Each tier conveyed a different price, placement in the magazine, and design specifications allowed:

Showcase property listings were the highest tier, placed toward the front of the magazine, and allowed for the greatest amount of creative freedom.
Multiple-page property listings were the middle tier. I would make a branded template for the client that adhered to our stricter layout standards and lay out the property listings within the amount of pages allotted. Clients who ordered a larger number of pages were more likely to appear toward the front of the magazine.
One-page and half-page property listings were the lowest tier. I would make a branded template for the client that adhered to our stricter layout standards and would lay out one to three property listings in the space allowed. These were placed towards the back of the magazine.

Regardless of the tier that the client purchased, it was my responsibility to reach out to my clients for their company information, information on the properties they wanted to list, design their branded template, and lay out their property listings in the allotted space.

Editorials were written by writers contracted by Lands of America. These articles often featured economics concerning rural landowners, interviews of successful rural realtors, wildlife conservation, hunting, and rural “art and lifestyle” influencers. When designing editorials, I was allowed more creative freedom than with property listing pages and needed to get final approval from the magazine editor.