Fat Quarter Shop

Designed for Fat Quarter Shop

This project involved branding, photography, print, digital graphics, and email marketing.

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Fat Quarter Shop is an online-only quilting retailer. During my employment I was tasked with creating templates for branded collateral (such as product labels), designing marketing materials, and managing the twice-weekly promotional newsletter.

While we had product images on file for everything in the store, they were rarely suitable for eye-catching promotional images. The first step after planning what to feature in the newsletter was oftentimes to gather the relevant merchandise from the warehouse, pull some photography props from the studio, and take some eye-catching photos to feature at the top of the newsletter.