Fat Quarter Shop – Elizabeth Stone Design

A matchbox style box is sitting on top of a cutting mat. It is slightly open to reveal that there is fabric and thread inside. Similar boxes are positioned in a semicircle behind the open box, each with a different bright accent color, with a colorful bouquet of roses places to the left. A phone is superimposed on top of the image, displaying an email that features the image behind to market these Matchbox Quilts.

A blue coil-bound planner with a floral pattern on the cover. The book is sitting on a pink polka-dotted background and is surrounded by vibrant spools of thread and pink flowers. A phone is superimposed on top of the image, displaying an email that features the image behind to market this 2018 Quilters Planner.

Designed for Fat Quarter Shop

This project involved branding, photography, print, digital graphics, and email marketing.

Fat Quarter Shop is an online-only quilting retailer. During my employment I was tasked with creating templates for branded collateral (such as product labels), designing marketing materials, and managing the twice-weekly promotional newsletter.

While we had product images on file for everything in the store, they were rarely suitable for eye-catching promotional images. The first step after planning what to feature in the newsletter was oftentimes to gather the relevant merchandise from the warehouse, pull some photography props from the studio, and take some eye-catching photos to feature at the top of the newsletter.