Christmas Countdown – Elizabeth Stone Design

A phone sits on a light background open to an email that has a starburst pattern pink banner that reads Black Friday 20 percent off Sitewide.

A phone sits on a light background open to an email that has a starburst pattern blue banner that reads Cyber Monday 20 percent off precuts.

Three phones sit on a light background. Each phone displays a different email in a series of marketing emails titled Countdown to Christmas. From left to right the featured sales in each email is 30 percent off thread, 15 percent off half yard and yard bundles, and 25 percent off charm packs.

Designed for Fat Quarter Shop

This project involved branding, photography, print, digital graphics, and email marketing.

Christmas Countdown was a marketing campaign undertaken at Fat Quarter Shop from early November through December in 2017. The campaign was kicked off with Black Friday and Cyber Monday email campaigns. Later in December we continued the holiday season with the Countdown to Christmas campaign. A daily sale was sent to the Fat Quarter Shop email list, posted to Instagram and Facebook, and were posted to a special sales page on the official website every day at 10 a.m.

I would create a list of product suggestions to put on sale by looking at inventory reports, collaborate with my manager to finalize the list of products to advertise, and finalize the schedule for email marketing campaign. After finalizing the branding, I created graphics to use in the marketing emails and social media. Because this campaign lasted twelve days across multiple platforms, it was fast paced and highly collaborative in it’s execution.